Tim Ferriss’s Innovative Use of PDF Expert for Mini-Books

Case Studies • May 14, 2024


Tim Ferriss, the acclaimed author known for optimizing productivity with his books like The 4-Hour Workweek, turned to PDF Expert from Readdle Limited to streamline the creation of engaging, shareable mini-books. Here’s a behind-the-scenes look at how Tim leverages PDF Expert for his promotional strategy.

Insights from Tim Ferriss

TheSweetBits had an insightful conversation with Tim Ferriss to learn about his innovative use of PDF Expert. Here’s what he shared:

TheSweetBits: Tim, how did you come across PDF Expert?

Tim Ferriss: My assistant, Charlie Hoehn, deserves the credit. He’s always on the lookout for top-notch tools, and PDF Expert came highly recommended after his extensive research.

TheSweetBits: Were you using any other tools before PDF Expert? Why didn’t they work?

Tim Ferriss: Honestly, there was nothing out there that was both effective and easy-to-use for our needs. We needed to quickly create special PDF excerpts of my books, and other tools just didn’t cut it.

TheSweetBits: What specific tasks are you using PDF Expert for?

Tim Ferriss: We’re using PDF Expert to create excerpt “mini-books” that bloggers can share on their blogs and Facebook as free downloads. It was crucial for us to make these PDFs attractive and include clickable image links to Amazon and other sites.

TheSweetBits: Do you have any tips or tricks for using PDF Expert?

Tim Ferriss: Haha, not really. The beauty of PDF Expert is that it doesn’t require any special tips or tricks. It has a five-minute learning curve. I just want to get things done quickly and effectively.

TheSweetBits: Would you recommend PDF Expert to other Mac users?

Tim Ferriss: Absolutely. It saved the day for us. It’s a no-brainer for anyone who needs to handle PDFs efficiently.

How Tim uses PDF Expert

Discovery and Implementation:

  • Discovery: Tim’s assistant, Charlie Hoehn, discovered PDF Expert after exploring various PDF editing tools to find the best solution for creating promotional content.
  • Implementation: With PDF Expert, Tim created engaging mini-books containing excerpts from his bestselling works, designed with clickable images linked to Amazon.


  • Efficiency: Tim highlights PDF Expert’s ability to quickly create and edit PDFs without a steep learning curve.
  • User-Friendly: The simplicity of the tool allows for rapid adoption, aligning perfectly with Tim’s philosophy of optimizing productivity.
  • Attractive Design: By incorporating images and clickable links, the mini-books are more interactive, making them ideal for online promotion.
  • Wide Distribution: These mini-books are shared as free downloads on blogs and social media, expanding reach and engagement.

Examples of Use:

  • The 4-Hour Workweek: Excerpts shared in visually appealing PDFs drive traffic to purchase the full book on Amazon.
  • The 4-Hour Body: Highlights key sections in mini-book format, engaging readers and promoting the complete book.

TheSweetBits insights

Tim Ferriss’s experience with PDF Expert illustrates how a straightforward yet powerful tool can revolutionize content creation. By turning excerpts into compelling mini-books, Tim effectively engages his audience and boosts book sales.

Discover more about PDF Expert in our full review here.