How a Free Trial Led to Long-Term Subscription Success (Case Study)

Tips • May 23, 2024


Free trials are a marketer’s secret weapon in the world of software and apps. They offer a low-risk way for potential customers to experience the magic of your product firsthand. But how do you turn those fleeting trial periods into loyal, long-term subscribers? Let’s dive into a case study that unlocks the secrets of free trial success.

Meet ClearVPN

In today’s digital age, online privacy is a top priority. ClearVPN, a virtual private network provider, understood this perfectly. They offered a robust encryption service, but convincing users to trust a new name in cybersecurity was a challenge. Enter the free trial – a strategic move that transformed ClearVPN’s customer acquisition game.

The encrypted enigma

ClearVPN is a new VPN app that boasts top security features and a strict no-logs policy. However, the cybersecurity market was saturated with established players. How could ClearVPN stand out and convince users to switch or take a chance on a new provider?

Free trial: a window into security

ClearVPN unveiled a free trial designed to address these concerns. Here’s why it resonated with users:

Full-functional Trial Period: ClearVPN offers a 3-day free trial, allowing users to experience all the features of the full version with no bandwidth cap. This gives users ample time to test various functionalities, connect multiple devices, and experience the smooth, encrypted browsing experience.

Frictionless Sign-Up: ClearVPN eliminates signup hurdles. No email address or credit card information is required upfront. Simply download the app and enjoy the free trial across all your devices – iPhone, Mac, PC, Android, tablet, and even… well, maybe not your teapot (yet).

Security Transparency: The free trial isn’t a walled garden. Users have full access to all of ClearVPN’s security features, allowing them to assess the level of protection offered. This transparency builds trust and instills confidence.

Speed Test Drive: ClearVPN integrated a speed test within the free trial. Users can benchmark their internet speed with and without the VPN, demonstrating ClearVPN’s commitment to maintaining a fast and secure connection.

Frictionless Upgrade: Upgrading to a paid plan is a one-click process. All billing information can be filled out later, making the transition from secure trial to secure subscription seamless.

The results: a fort knox of loyal users

ClearVPN’s free trial strategy proved to be a digital security masterstroke. Here’s what they achieved:

Soaring Subscription Rates: ClearVPN witnessed a 40% conversion rate from free trial users to paid subscribers. Users who experienced the product’s effectiveness firsthand were more likely to commit.

Reduced Security Skepticism: By offering a risk-free trial, ClearVPN alleviated user concerns about switching VPN providers. Users could test the service and confirm ClearVPN’s commitment to robust security.

Positive Brand Perception: Satisfied free trial users became vocal advocates, spreading positive word-of-mouth about ClearVPN’s reliability and user-friendliness within the cybersecurity community.

The free trial triumph

ClearVPN’s success story exemplifies the power of strategic free trials. By providing a risk-free trial version of their service, they addressed user anxieties, showcased their strengths, and converted hesitant users into loyal, security-conscious subscribers.

Remember, free trials aren’t just about offering a product; they’re about building trust and securing a place in your target audience’s digital fort. So, craft your free trial with user confidence in mind, and watch your customer base grow stronger than ever.

Additional reads

For more insights into ClearVPN’s innovative approach and user-friendly design, check out the ClearVPN review and read our detailed interview with Dmytro Yakovliev, Product Manager at ClearVPN by MacPaw.

Get ClearVPN’s free trial today

Experience the benefits of secure browsing firsthand. Download ClearVPN’s free trial today and see how it can transform your online privacy!

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